Supercharging Conversions for Tshirtlabs.com with Facebook and TikTok Ads

+ 208%

Organic Traffic

+ 67%

Keyword Visibility

+ 8.13%

Conversion Rate

Objective: To boost sales and conversion rates for Tshirtlabs.com through a strategic revamp of their social media advertising campaigns on Facebook and TikTok.

Company Background:

Company Name: Tshirtlabs.com

Industry: Custom T-shirt Brand

Overview: Tshirtlabs.com is a custom T-shirt brand known for its creative and personalized designs.

In a journey to expand its market and customers, Kay’s Steak & Lobster has intended to increase its brand awareness further and is looking to have a higher organic presence online that will eventually lead to an increase in revenue. Looking for suitable approaches to achieve its organisational goals, Kay’s Steak & Lobster has worked with iMarketing within 12 months in our customised SEO Projects.

Problem Statement or Challenge:

Tshirtlabs.com was struggling to generate sufficient conversions and sales through their existing social media paid advertising campaigns on Facebook and TikTok.


Enexventures, a leading digital marketing agency, partnered with Tshirtlabs.com to implement a comprehensive strategy aimed at rejuvenating their online sales through Facebook and TikTok ads.

Facebook Ads Revamp:

  1. Targeted Audience Refinement:

Conducted a thorough analysis of the existing customer base and identified key demographics.

Created detailed buyer personas to better understand the ideal customers.

Utilized Facebook’s audience insights to refine targeting parameters.

  1. Ad Creative Enhancement:

Developed eye-catching and compelling ad creatives, including images and video content.

Ensured ad content resonated with the brand’s identity and customer preferences.

Implemented A/B testing for ad visuals and copy to determine top-performing variants.

  1. Ad Placement Optimization:

Utilized Facebook’s ad placement options, including the Facebook News Feed, Instagram, and Audience Network.

Adjusted bid strategies and allocated budgets based on the performance of each placement.

  1. Continuous Monitoring and Optimization:

Monitored ad performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).

Made real-time adjustments to maximize ad performance, including budget reallocation and audience retargeting.

TikTok Ads Implementation:

  1. Leveraging TikTok’s User Base:

Recognized TikTok’s growing user base and its potential for engaging younger audiences.

Crafted ad content tailored to TikTok’s format and style.

  1. Engaging Ad Formats: 

Utilized TikTok’s immersive ad formats, such as In-Feed Ads and Branded Hashtag Challenges.

Encouraged user participation through interactive challenges and contests.

  1. Precise Targeting:

Utilized TikTok’s advanced targeting options, considering factors like age, interests, and location.

Ran multiple ad sets to test different targeting approaches.

  1. Performance Analytics:

Monitored TikTok ad performance closely, tracking metrics such as video views, engagement rates, and conversions.

Adjusted ad content and targeting based on real-time data.


Facebook Ads Results:

Audience Refinement: Achieved a 25% increase in audience relevance scores.

Ad Creative Enhancement: Improved CTR by 30% through compelling visuals and messaging.

Ad Placement Optimization: Optimized ad spend allocation, resulting in a 40% reduction in cost per conversion.

Continuous Monitoring and Optimization: Ongoing adjustments led to a 50% increase in ROAS.

TikTok Ads Results:

Leveraging TikTok’s User Base: Reached a new, younger audience, expanding the brand’s reach by 60%.

Engaging Ad Formats: Branded Hashtag Challenges generated 2 million user-generated content pieces.

Precise Targeting: Achieved a 15% increase in click-through rates with precise targeting.

Performance Analytics: Realized a 35% improvement in conversion rate


Jan 2023: Commencement of Facebook Ads Revamp

Mar 2023: Launch of TikTok Ads Campaign

May 2023: Significant Increase in Conversions and Sales

Lessons Learned:

The success of this campaign underscores the importance of aligning ad content with platform-specific formats and harnessing the power of precise targeting to drive conversions. It also highlights the value of continuous monitoring and optimization for sustained growth in social media advertising.